Carolyn Costley teaches Strategic Brand Management and postgraduate courses in Marketing Strategy and Consumer Behaviour.

Her research is consumer oriented. It examines people’s perceptions of – and responses to – marketing practices.

  • Country: New Zealand
  • City: Waikato
  • Institution: Department of Marketing, Waikato Management School, University of Waikato
  • Email:  ccostley [at] waikato [dot] ac [dot] nz
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