Carolyn Costley teaches Strategic Brand Management and postgraduate courses in Marketing Strategy and Consumer Behaviour.
Her research is consumer oriented. It examines people’s perceptions of – and responses to – marketing practices.
- Country: New Zealand
- City: Waikato
- Institution: Department of Marketing, Waikato Management School, University of Waikato
- Email: ccostley [at] waikato [dot] ac [dot] nz