Short Bio
Dr Anca C. Yallop is Senior Lecturer in the Department of International Business, Strategy and Entrepreneurship at the Auckland University of Technology, New Zealand. She holds a PhD in Marketing (Romania) and has completed her second PhD in Marketing Research Ethics (AUT, New Zealand). Prior to her appointment at AUT, Anca was at the Winchester Business School, University of Winchester, UK. Anca specialises in insight management, business strategy, ethics and business research methods. She has over a decade of teaching experience in higher education and several years’ experience working in marketing and research roles in organisations across a diverse range of sectors internationally. Anca’s research focuses on how ethics and sustainable value creation affect strategic decision-making processes and outcomes and, thus, lies at the intersection of responsible and ethical management and strategic business decision-making and strategic insights (applied to different contexts and sectors).

Institution – Auckand University of Technology

Country – New Zealand

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