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May 2024

Role of Communication Bringing Sustainable to Mainstream

Nayomi De Silva  nayomidesilva@swin.edu.au

Fashion is the world’s third-largest polluting industry (UNFCCC, 2023). It is being criticised for its significant carbon emissions, fostering the culture of disposability, draining large volumes of water sources while discharging a significant quantity of microplastics to the ocean when washing certain types of clothes (Ritch, 2023), being a major contributor to human rights violations. Even during the three decades of practice and sustainability communication, the pressing issues persist, indicating that significant challenges remain unresolved. Australia is the second highest consumer of textiles per person in the world, it lacks textile waste management processing capacities and systematic collection systems. An average Australian purchases 56 items of clothing every year. Therefore, Australia is committed to transforming the fashion industry into a socially, environmentally, and economically prosperous circular economy by 2030 and to achieve NetZero by 2050 (Australian Fashion Council, 2023). This situation indicates that communicating the need to transition towards more sustainable consumption has so far been ineffective, failing in sustainable fashion to come to mainstream prominence. Whilst previous studies employed a singular social media platform, visual appeal, and emotions of the ad related to communication, this study will reconnoitre multi-platform behaviour of consumers and content strategies of the brands that will help to bring sustainable fashion to mainstream prominence.

Inquiry: How can interdisciplinary collaborations on sustainable fashion, communication, and practitioners in the sector contribute to bringing sustainable fashion to mainstream prominence?

By submitting the above info, I consent the ABEN community to publicly share this blog entry and get engaged in the conversations.

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Chamila
Chamila
1 month ago

Hi Zairul, Thank you for sharing the findings of your PhD project with the ABEN community today. 
 Your project on modern slavery is very meaningful and has a high practical impact. The project design is also impressive. I look forward to inviting you again to share the project’s developments.

Past Posts

April 2024

Advancing Business Ethics Education: Bridging Well-being Literacy and Ethical Decision Making

Le (Nancy) An   le.an2@rmit.edu.au

Business ethics has become a pivotal focus within AACSB, urging business schools to equip students with robust ethical decision-making skills. Unfortunately, current ethics education falls short, leaving managers dissatisfied with the ethics proficiency of graduating students, and real-world ethical scandals involving business school alumni.

Ethical dilemmas frequently pose significant well-being challenges for individuals facing them. Emotional turmoil, moral distress, and Read More

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WalkFree

WalkFree

March 2024

Modern Slavery is closer than you think

by Zairul Nurshazana Zainuddin

In Australia, about 41,000 people live under modern slavery conditions. Modern slavery means someone forces another to work, controls them with threats or financially manipulates them. This scenario includes human trafficking, forced marriage, forced labour, debt bondage, and the worst forms of child labour. According to Walkfree (2023), there are 49.6 million people exposed to slavery-related conditions globally, with 27.6 million victims engaged in corporate supply chains as forced labour.

To combat modern slavery, the Australian government enacted the Commonwealth Modern Slavery Act 2018,Read More

Oct 2023

Sustainable Mobility Practices for a Carbon-Neutral Society

by Poornima Gayathree

Massive carbon emissions from exploiting natural resources have made climate changes and natural disasters inevitable. Statistics show that amidst actions taken to reduce greenhouse gas emissions that aim at bringing down global temperature well below 1.5 degrees Celsius as agreed by the Paris Agreement, at this rate, global temperature will rise above 2.7 degrees (IPCC, 2023). The strategies for reducing Greenhouse Gas emissions have become the primary aim of Australia as the country has committed to becoming carbon neutral by 2050. Read More

July 2023

Recycle and reuse your garment waste for a sustainable future for Australia

by Esther Rotimi

Australia’s fashion industry must tackle high rates of garment consumption that contribute to post-consumer textile waste, harming the environment. My study showed that consumers can manage textile waste sustainably by recycling and reusing their end-of-life garments.

I used the theory of planned behaviour (attitude, subjective norms, perceived behavioural control) and various factors such as general recycling behaviour, self-identity, quality consciousness (for reuse only),Read More

March 2023

Participative Inquiry into Systemic Corruption

by Sophia Montgomery

My project uses participative inquiry incorporating the technique of poetic interpretation to understand and represent the veiled essence of systemic corruption, using two Royal Commissions for my case studies.  In this poem, I create an allegory to unravel the forces behind a bank’s treatment of business owners in the name of Financial Stability. Read More

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